Vintage Coca Cola Clothing

Despite the hair cuts its safe to say the eighties was a great decade, key for its definitive style, now part of the vintage crew and in my book the best member of the crew.You rarely see such insanely huge businesses failures, and once they do fail its quickly covered up by clever marketing and PR. For most organization's fashion is a very tasty pie that everyone wants a slice of, and why not, its worth twice the amount of automative business racking up to over 20 Billion pounds yearly in the UK alone. Add the USA and you could most likely tripple that figure.

Well anyway, in 1985 a line of Coca Cola branded clothing was created and Tommy Hilfiger was the man for the job. This was long before Hilfiger started his own label. His tallent was recognized by Coca Cola's Mohan Murjani (Later to be the master investor of Tommy Hilfiger clothing)

The line of clothing was massively popular there after, especially in America, the line partnered with Coca Colas current moto at the time - 'America's real choice'. As you would expect from Coca Cola, a multi million dollar marketing budget was applied to the apparel collection. Amongst the most popular of the 1985 collection was the heavy cotton Rugby shirts similar to the United Colour of Benetton ruggers. The fabrics are thick and the branding was bold, using only primary colours and of course that classic 80's clothing trait we love soo much - boxy cuts. Not to say this was all Coca Cola apparel made, all basses were covered, t-shirts, jumpers, jackets and even jeans. Needles to say the momentum soon staggered and the plug was pulled.

Now its safe to say that a multi million doller drinks company has no place in the fashion world, but this isnt just any drinks company, Coca Cola has over 500 brands within its trading umbrella, a lot of which are non alcoholic drinks and what they want, they get! Coca Cola are still tapping away at the fashion world and still with a large degree of success. Not only in the casual wear department but also on the cat walks of Europes biggest fashion shows.